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Agencies & Partners
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Marketing lawInfluencersInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets.
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Agency managementDigital transformationOrganisation & structureCMO Forum meeting overview (June 2021)
Read more about "CMO Forum meeting overview (June 2021)"Overview of the CMO Forum held remotely on June 2, 2021.
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Agency rostersMarketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Marketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
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Agency managementIntegrated marketingAgency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Agency managementMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
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Marketing procurementBenchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Agency managementAgency rostersAgency Family Tree: Global, APAC & China
Read more about "Agency Family Tree: Global, APAC & China"R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Agency managementOrganisation & structure
CMO Forum meeting overview (March 2021)
Read more about "CMO Forum meeting overview (March 2021)"Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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